Sundown New Zealand is a proudly local gin producer, featuring unique flavours and native botanicals across their range. Entering a market of increasingly more health-conscious consumers, Sundown needed an identity that would celebrate their 100% natural, preservative-free products.

With freshness as a key driver for the identity, we created a series of bespoke watercolour illustrations, inspired by the natural beauty of Aotearoa. These bright, bold illustrations were positioned as the focus on all packaging, contrasting with clean and minimal type treatment, enhancing Sundown’s unique, vibrant flavours, as well as their pure ethos.

What began as a core range of small batch full-strength gins has now extended to low sugar pre-mix cocktails available in both bottles and cans, expanding the Sundown experience to a younger, more convenience-focussed audience who are still looking for a more health-conscious alternative to regular RTDs.