Vivant Landscapes specialise in creating high-end outdoor spaces. After gaining experience working with several renowned landscaping companies, owner Luke Vivian decided it was time to start his own venture, and he needed a visual identity to bring his brand to life.

Vivant translates to “living” or “alive”, a fitting name and one which imbued my design-thinking when approaching the brand identity. Drawing inspiration from the design principles of Art Nouveau, the identity married organic curves with clean, geometric forms and repetition. A simple petal shape became a flexible design device; framing imagery and text, expanding to form a complete flower, and repeating to create an ornate tile-inspired pattern. A colour palette that played with the balance between nature’s darker and more vivid hues made for a more contemporary, energetic feel.

The brand rollout involved collateral including business cards, uniforms, vehicle livery and a Squarespace website. At the heart of the design process were the key values of craftsmanship, vitality, and most importantly, a celebration of the living beauty of the natural world.