Landmark, Estate & Limited Release Series
Client: Misty Cove Wines
Agency: Brave
Role: Branding & Identity, Graphic Design, Illustration, Packaging Design
Originating in The Netherlands as a seed of an idea in the mind of its founder, it was the journey returning home to the Marlborough Sounds which inspired the rebrand and packaging for Misty Cove Wines’ core ranges - the Estate and Landmark Series, and subsequently their Limited Release offerings.
Celebrating the unique terrain in which their award-winning wine is grown, we created a detailed map of the beautiful Sounds as the foundation for their labels - after all, every journey-maker needs a map to guide them. Custom ink-brush type was overlaid, emphasising the unconventional, adventurous spirit that is Misty Cove Wines, while specialty foils and textured printing elevated the labels, alluding to the layered, crafted flavours found within each bottle.