Since 2010, Little Island has been making delicious plant-based products right here in Aotearoa. A company that truly cares about ethics and sustainability, their commitment to creating healthy, organic, plant-based foods that taste great and don’t cost the earth has made them a favourite among Kiwis for the last 15 years.

One of the early pioneers for plant-based milks in the New Zealand market, the increase in demand for milk alternatives in recent years had left Little Island lost on shelf amongst a sea of their new competitors. As part of the Brave team, we were tasked with redesigning their packaging to give the brand a more contemporary feel while enhancing their shelf presence.

It was important to not lose the natural, healthy aspects of the Little Island brand, so colours were carefully considered. Pastel tones were introduced to create an effective colour-blocking system, making the range easy to spot on shelf from a distance, while maintaining a natural, creamy aesthetic. Large, bold type made the flavours even easier to distinguish, and a suite of icons was created to communicate the many benefits of the products. The logo also underwent a subtle refresh, to bring it more in line with the new direction of the packaging. A fresh new look to help position the Little Island brand for success in an ever-increasingly competitive market.