Harvest has the largest range of cooking oils in New Zealand, harnessing nature’s best ingredients, bringing their premium collection to Kiwi homes and kitchens.

Their existing brand was falling short in communicating their premium quality products, so Harvest approached the Brave team looking for a full rebrand, including their brand essence, identity and packaging.

Unearthing a powerful essence at the heart of the brand, ‘Better by Nature’ became a sentiment that resonated through our identity development and designs. The logo was pared back to a more simple wordmark with clean lines and rounded edges, in alignment with their approach to natural, pure and quality ingredients. We explored nature’s most abundant element - the soil, with textures and layering of earthy colours for each label, reminiscent of the unique land from which each product grows. This layering was enhanced with textured print applications, ensuring a tactile experience for shoppers when picking the products off the shelf, and further communicating their premium quality.